Luqira pricing
Four Luqira plans with published prices, from 60 to 700+ stream hours a month. Monthly and yearly rates, what each plan includes, and how to book a demo.
Luqira has four plans, priced by the stream hour. Starter is 60 hours a month at $15 an hour, so $900 a month. Growth is 240 hours at $13, so $3,120. Scale is 500 hours at $10, so $5,000. Above 700 hours a month it is Enterprise and priced with sales. Every plan includes the whole stock avatar catalogue and the whole public voice catalogue.
What each plan costs
Stream hours are the billing unit, and the rate per hour falls as the plan grows. That is the whole price list.
| Plan | Stream hours a month | Per stream hour | Monthly | Yearly |
|---|---|---|---|---|
| Starter | 60 | $15 | $900 | $10,800 |
| Growth | 240 | $13 | $3,120 | $37,440 |
| Scale | 500 | $10 | $5,000 | $60,000 |
| Enterprise | 700+ | Agreed with sales | Contact sales | Contact sales |
Yearly is 12 months at the monthly price. Paying up front is neither marked up nor discounted — what a year buys is free cloned voices and custom avatars, set out under Monthly or yearly.
Stream hours are counted per platform. One hour live on TikTok, Shopee and YouTube at the same time spends three of them, not one.
The plans, one by one
Starter
60 stream hours a month at $15 an hour. One channel, live most days. Includes 250 MB of storage and 50 products, every stock avatar and every public voice. On a yearly plan it also brings 3 cloned voices, free and yours to keep. Custom avatars start at Growth.
$900 a month, or $10,800 a year
Growth
240 stream hours a month at $13 an hour. Several channels running all week, or one channel live around the clock. Includes 1,000 MB of storage and 500 products. On a yearly plan it also brings 5 cloned voices and 1 custom avatar.
$3,120 a month, or $37,440 a year
Scale
500 stream hours a month at $10 an hour, the lowest published rate. A full schedule across every platform you sell on. Includes 5,000 MB of storage and 1,000 products. On a yearly plan it also brings 10 cloned voices and 3 custom avatars.
$5,000 a month, or $60,000 a year
Enterprise
Above 700 stream hours a month. Hundreds of concurrent streams, storage and catalogue sized with you, as many custom avatars and cloned voices as the work needs, a dedicated account manager, an SLA and a custom API. Priced per contract rather than per hour, because at this size the hourly rate is one term among many.
Quoted with your contract
Monthly or yearly
A yearly plan costs 12 times the monthly price. There is no annual discount, and that is deliberate: two free months is worth less than what a year actually includes, which is cloned voices and custom avatars, free, and yours to keep rather than rented for the term.
| Plan | Cloned voices | Custom avatars |
|---|---|---|
| Any plan, monthly | — | — |
| Starter, yearly | 3 | — |
| Growth, yearly | 5 | 1 |
| Scale, yearly | 10 | 3 |
Custom avatars are the sharper difference. No monthly plan includes one at any size, and on yearly they start at Growth. If cloning your own face or your own host matters to the way you sell, a yearly Growth or Scale plan is what does it.
Included in every plan
- Every stock avatar in the catalogue - 100+ of them, with no premium tier held back
- The full public voice catalogue - 600+ voices, unlimited
- The ability to stream to 32 platforms, including TikTok, Shopee, YouTube, Whatnot, Instagram and Amazon
- 85+ output languages
- Unlimited team seats and unlimited AI Agent credits
- Real-time comment reading, with a reply generated in under 200ms and spoken on screen in under a second
- Full script control - generate a script, upload your own, or edit either
- Real-time analytics and a report after every session
- The public read-only API and both MCP servers, with no key required
- Tax-compliant invoicing in 80+ countries
There is no premium avatar tier and no per-avatar charge. Stock avatars work the way the public voices always have: the whole catalogue, included, however many you use.
Seeing it before you buy
There is no trial, free or paid. You book a demo at meet.luqira.com, watch Luqira run on your own products, and then start on the plan that fits your hours.
The demo costs nothing and answers the question a canned walkthrough cannot: whether this sells to your audience, with your catalogue on screen.
Pricing questions
How much does Luqira cost?
There are four plans. Starter is $900 a month for 60 stream hours, Growth is $3,120 for 240 hours, and Scale is $5,000 for 500 hours. Above 700 hours a month it is Enterprise, which is priced with sales. Yearly is 12 months at the same monthly price, with free custom voices and avatars on top.
Does streaming to several platforms at once cost more?
Yes. Stream hours are counted per platform, so one hour live on TikTok, Shopee and YouTube at the same time uses three stream hours, not one. Running one avatar across many platforms is a reach decision, not a free one.
What is a stream hour?
One hour of your AI avatar being live on one platform. It is the unit every Luqira plan is priced in, and the rate falls from $15 an hour on Starter to $10 on Scale.
Does Luqira have a free plan or a free trial?
Neither, and there is no paid trial either. Book a demo at meet.luqira.com, see it run on your own products, then start on the plan that fits your hours - Starter is $900 a month.
What do I get for paying yearly?
Free cloned voices and free custom avatars, kept for good rather than rented for the term. Starter brings 3 cloned voices. Growth brings 5 cloned voices and 1 custom avatar. Scale brings 10 cloned voices and 3 custom avatars. The price itself is 12 months at the monthly rate, so the bonus is the whole of the annual offer.
Can I get a custom avatar on a monthly plan?
Not as part of the plan. Custom avatars come with a yearly Growth or Scale plan, which is the clearest difference between the two billing cycles. If you need one on a monthly plan, or on Starter, talk to sales.
Which countries can buy Luqira?
Luqira sells worldwide and issues tax-compliant invoices in 80+ countries.
How much will I save against a traditional livestream setup?
It depends on what your current setup costs, so there is no honest percentage to quote. What disappears is specific: studio rental, broadcast equipment, the production crew and the hourly host. What replaces them is a published hourly rate with no setup fee, no onboarding fee, no per-seat licence and no minimum term beyond the billing cycle you pick. Price your current production against $3,120 a month and the difference is your answer.
Can an AI assistant set this up for me?
Yes. Point ChatGPT, Claude, Codex or any other MCP client at meet.luqira.com/mcp and it can open the account, pick the plan, write the scripts and fill the product library, with you approving the connection in your own browser.